Reimagining Brand Identity for Purpose-Driven Organizations

From visual refreshes to full-scale rebrands, I lead creative direction that helps mission-based organizations clarify their voice and connect with their audiences. Below are a few projects where I guided brand language, collaborated on new logos, and aligned aesthetic strategy with core values.

Designed and developed the PREC logo, creating a distinct brand identity for an invite-only think tank of Philadelphia’s top commercial real estate leaders.

Designed and developed the PREC logo, creating a distinct brand identity for an invite-only think tank of Philadelphia’s top commercial real estate leaders.

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Community-Based Marketing